WHY ONLY ASIAN MAKERS?
Creating a dedicated market for Asian vendors is about more than just commerce—it’s about representation, equity, and cultural preservation. In the U.S., Asian Americans make up less than 10% of the population and are often underrepresented across retail, media, and entrepreneurship. Despite this, the contributions of Asian cultures and creators are vast, nuanced, and deeply rooted in tradition, innovation, and resilience.
We’re not a monolith.
Asia is not a monolith—it’s a continent made up of over 40 countries, hundreds of ethnic groups, and thousands of languages, each with distinct histories and cultural expressions. By carving out space specifically for Asian vendors, we’re able to celebrate that diversity and provide visibility to makers and stories that might otherwise be marginalized or misunderstood.
Economic Empowerment.
This kind of platform is also about economic empowerment. Many Asian creatives and small business owners face systemic barriers in accessing mainstream retail opportunities. A dedicated Asian market offers not only exposure but also community—a place where vendors can build meaningful connections with customers who understand and value their heritage, and with other founders who share similar experiences.
In short, a market created for and by the Asian community helps shift the narrative from tokenization to agency—from being included in someone else’s vision to being centered in our own.
